White Swan has a specialist capability in prediction and pattern recognition using data analytics. This means combining hundreds of data sources, identifying signals in the data, and showing how these signals can be interpreted.
White Swan combines two key ingredients to help solve problems for our partners: Firstly, we leverage Black Swan’s proprietary technology (“The Nest”) natural language processing (extracting meaning from unstructured text), machine learning techniques (training up the technology to tackle specific questions) and other approaches to making sense out of complex data sets. Secondly, our brilliant people use ground-breaking solutions to complex problems, using cutting-edge data science combined with expertise across insights, marketing, computer science and health fields.
HOW WE WORK WITH DATA
We are passionate about using data and analytics for good – to help improve the health of society. We only utilise anonymised data for our insights work and tools. We don’t monetise data, we don’t distribute data to other parties and we don’t use data for any other purpose than improving health. We comply with all the appropriate legislation (such as GDPR). In the very rare case that we help individuals who have approached us asking for help, we treat their data in the strictest confidence.
Learn more about our work here: