How We Do It

White Swan has a specialist capability in predictive data analytics. This means being able to fuse hundreds of data sources together, spotting patterns and enabling prediction of the unforeseen by anticipating behaviour.

White Swan combines two key ingredients to help solve problems for our partners: Firstly, we leverage Black Swan’s proprietary technology (“The Nest”) and computing brainpower – natural language processing (extracting meaning from text) and machine learning capability (training up the technology to tackle specific questions). Secondly, we use our brilliant people to find ground-breaking solutions to complex problems with cutting-edge data science combined with expertise across insights, marketing, computer science, health and environmental science fields.

Learn more about our work here: